"So exit demographics, and, just in time, enter psychographics."
Marty Kaplan: The Naked Nielsens - via The Huffington Post
Showing posts with label Metrics. Show all posts
Showing posts with label Metrics. Show all posts
Sunday, April 17, 2011
TV (& Online?) Viewer Metrics Wrong for 35 Years?
Labels:
Metrics,
Television
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